India Kids Apparel and Footwear Market Outlook to 2022 – Surging Online Adoption and Launch of Private Label Brands will Drive Growth: KenResearch

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India Kids Apparel and Footwear Market Outlook to 2022 – Surging Online Adoption and Launch of Private Label Brands will Drive Growthprovides a comprehensive analysis of the kids’ apparel and footwear market in India. The report focuses on the major products and brands preferred for kids across the country. The report covers aspects such as overall kids’ apparel and footwear market by its key segments including age group, gender, type of products used, material, upper and bottom wear, organized and unorganized, distribution channel and sales in major cities. The publication also includes competitive landscape in each section, which discusses the major market players in every segment along with the detailed discussion about the organizations.  The future analysis of overall India Kids’ Apparel and Footwear has also been discussed along with recommendations from analyst view. The report also includes important information about scenario of Online Kids’ Apparel and Footwear including information about competitive landscape and detailed analysis of major players in the country.

The apparel and footwear industry for kids in India has witnessed a healthy growth rate during FY’2012-FY’2017. The recent demonetization hasn’t affected it much because for kids you never stop spending. Since children outgrow shoes and clothes very fast, the demand for kids’ clothing is barely affected by financial fluctuation, thus decreasing the risk factor for brand and retailers. With most households becoming double income set ups these days, the purchasing power of the consumers have increased manifold.

Kids’ Apparel Market:  India domestically produces cotton, silk and other raw materials at abundance. India has highest number of looms: ~ million handlooms (at around ~% of the global capacity) and ~ million shuttle looms (at ~% of the global capacity). Tirupur, Ludhiana, Delhi NCR, Bangalore, Kolkata, Mumbai, Jaipur and Indore are major garment manufacturing clusters. Kids’ apparel market in India has been driven by the demand of non-recognized brands which manufacture garment products in local settings. Despite growing at a very healthy rate of over ~% per annum during FY’2012-FY’2017, the organized players accounted for very less market share of the overall kids’ apparel market in FY’2017. FS Miniklub, 612 League, Cucumber, UCB, Mothercare, Beebay, Me & Mom, Little Kangaroos, Vitamins, Disney, Allen Solly, Next, Biba are some of the major organized brands operating in this space. Kids’ apparel was procured majorly from mom and pop stores (over ~ lakh stores existed in the country) which provided consumers with the option to buy from an assortment of products at a reasonable price.

Kids’ Footwear Market: Footwear production in India has been majorly propagated through manual and semi-mechanized processes. India domestically produces leather and other raw materials at abundance. The footwear industry in India is comprised of numerous small and medium scale enterprises which have utilized leather as the prime raw material for footwear in over ~ leather based manufacturing units spread across the country. India kids’ footwear market comprises of footwear products made up of leather, rubber, fabric, canvas, EVA, synthetic and other materials. Leather products were the most popular shoe type, in terms of revenues. Owing to the style quotient and comfort of these products, synthetic footwear’s were very popular amongst kids followed by canvas, rubber, EVA, fabric and others footwear items. Kids’ footwear industry has been largely an unorganized one, with organized brands comprising ~% of the overall market as of FY’2017. Bata Liberty, Lancer, Relaxo, Nike, Reebok and others have been the prominent players in the organized branded wear market amongst others. With inclining number of double-income households and formation of nuclear families, there have been an enough monetary surpluses that can be spent on kids’, demand for kids’ wear is hence expected to rise. The kids’ footwear industry is estimated to grow at a faster face as compared to apparel during FY’2017-FY’2022.

Online Kids’ Apparel and Footwear Market: India has witnessed a steep rise in internet users since 2012 with a rapid adoption amongst young population. Stiff competition in a niche market has resulted in perishing of some online portals while some has been acquired by rival companies. The online market for kids’ apparel and footwear has grown steeply between FY’2012-FY’2017. The market is quite a consolidated one, owing to top two pure-play players comprising for majority of the market share in this space. As of FY’2017, FirstCry emerged as the market leader. The company had opted for a hybrid online and offline business model right since its inception and has been able to gain significant market traction in the online space. Several other prominent players in this space included Flipkart, Hopscotch, Amazon, Snapdeal, Shopclues, Mybabycart and others. 

Key Topics Covered in the Report:

  • India Kids’ Apparel and Footwear Market Size, FY’2012-FY’2017
  • India Kids’ Apparel Market Segmentation By Age Group, By Gender, By Product Usage, By Material, By Upper and Bottom Wear, By Winter and Summer Wear, By Organized and Unorganized Sector, By Distribution Channel, By Major Cities, FY’2017
  • Trade Scenario in India Kid’s Apparel Market
  • Major Failure Case Studies
  • Competitive Landscape of Major Players
  • India Kids’ Apparel Market Future Outlook and Projections, FY’2018-FY’2022
  • India Kids’ Footwear Market Segmentation by Age Group, By Material, By Shoe Type, By Organized and Unorganized Sector, By Major Cities, FY’2017
  • Trade Scenario in India Kid’s Footwear Market
  • Competitive Landscape of Major Players
  • India Kids’ Footwear Market Future Outlook and Projections, FY’2018-FY’2022
  • Snapshot of India Online Kids’ Apparel and Footwear Market, FY’2012-FY’2017
  • Competitive Landscape of Major Players
  • Market Share of Major Players
  • Business Models Existing in the Sector
  • Future Outlook and Projections, FY’2018-FY’2022
  • Issues and Challenges in India Kids’ Apparel and Footwear Market
  • Major Manufacturing Clusters
  • Government Regulations in India Kids’ Apparel and Footwear Market
  • India Kids’ Apparel and Footwear Market Future Outlook and Projections, FY’2018-FY’2022
  • Analyst Recommendations

Source: https://www.kenresearch.com/consumer-products-and-retail/textile-apparel-and-footwear/india-kids-wear-market-report/107201-95.html

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